# Self Made Creatives™

> A 6-month scaling accelerator for established freelance videographers and video agency owners. Founded by Ben Lawton, who scaled and sold his own video agency (OTTR Works) to £500k/year. Helps videographers move from feast-and-famine project work to consistent $20-50k/month retainer-based businesses by installing the Creative Freedom Flywheel™.

## What it is
- Programme: 6-month coaching accelerator (Ignite → Stabilise → Scale)
- For: Videographers already at $5k/m+ USD with capacity for more clients
- Outcome: Predictable $20-50k/m retainer business, clients come inbound, systems do the heavy lifting
- Time commitment: 5–6 hours per week
- Founder & coach: Ben Lawton (UK, Swindon)

## Proof (selected client wins, all real, public on the site)
- Olli — $110k month (highest single month on record, 2026)
- Jacob — $60k/m at 23 years old, working 30% less
- Humza — $10k → $40k/m in 3 months
- Lloyd — £30k / $40k month
- Jake Maddox — $5k → $27k/m in 10 weeks
- Sam — $24k sales month
- Nick — $0 → $20k/m and quit his 9-5
- Darion — $40k in contracted deals closed in 2 months (8x his investment)

## Key URLs
- [Homepage](https://theselfmadecreatives.com)
- [Apply](https://theselfmadecreatives.com#apply)
- [Case studies](https://theselfmadecreatives.com#proof)
- [The Creative Freedom Flywheel](https://theselfmadecreatives.com#flywheel)
- [The 6-month phases plan](https://theselfmadecreatives.com#phases)
- [About Ben](https://theselfmadecreatives.com#about)
- [FAQ](https://theselfmadecreatives.com#faq)

## Founder
Ben Lawton — Instagram: @thebenlawton, YouTube: @thebenlawton, prior agency: ottrworks.com

## Long-form content
- [llms-full.txt](https://theselfmadecreatives.com/llms-full.txt) — full plain-text content of the marketing site